For Philip M. 9-14-2021

CURRENT CAMPAIGNS AND PROJECTS (executed bet 7/28 - 9/13)

PROGRESS TRACKING


BUILD WEB DEV MGMT. & prototype system w/ Dave Olsen

3

Underway

  • Plan established
  • Wish list (built)
  • Proto 1 done (PM bio)

 

NEW TYPE OF VIDEO: Science Education
PM will narrate (FORMAT).  Unlike current videos, this format offers new benefits:

  • Brings PM to a science light
  • PM as primary tour guide

5

Done

Formulated an educational narration by PM of patient case with supportive visuals of that patient + gen b-rolls.

LINKEDIN: manage, update, promote, build new leads, join industry groups, build up to 500+

… once 500 is reached, this is a milestone to get the best functionality out of Linkedin!

 

  Done
  • New ads posted
  • New videos posted
  • Built new leads in associations, professional groups, vendors, soc. Groups,

LINKS / PROOFS:

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 (website update)

Hyperlinks 2:

NEWSLETTER 1: "Where Does it Hurt?" Hemiplegia feature
IPHA: https://painhealersgroup.org/

Reminder

     

 

LINK: ANATOMY OF VIDEO PLAN #2

 

CURRENT CAMPAIGNS AND PROJECTS (executed bet 7/28 - 9/13)

HUMAN RESOURCE SUPPORT
- Suport svcs to post, publish, write content  and offer to interview + create/adjust AD CONTENT
- Available for strategies meeting/ concepts
- Contact 5 Colleges/ connect w/ career directors + "handshake" portals

 

SOCIAL MEDIA 1: EDUCATIONAL MARKETING
( Linkedin Posts, articles, videos)
* repurpose existing testimonials & stories
* rebuild & post video(s) for new audiences
* Add SEO for the website
* build up RELEVANCE and Search Engine ranking
* Recycle Bard materials for Axio promos

53 total hours
115 outreached contacts
70+ new connections
41 new posts
20 Groups

 

I.P.H.A.
- 45 Linkedin members
- Deployed 145 email invites
(connective topic)
- 22 posts related to Axio
- Met 18 pain orgs for prospecting
- Used IPHA NEWS to penetrate 300+ companies for intros
> Rehab centers
> MedTech Reviews
> 44 Science magazines
> 18 interviews with medical dir.
> 20+ innovators (PEMF, alternative/ holistic/ integrative therapeutics )

- (beta) Share friendly with:
> Insurance companies
> Pain/Rehab groups
> medical networks

SOCIAL MEDIA 2: B2B NETWORK MARKETING
- Join Groups for lead connections, posting, distribution of matls.
- self promo, marketing, build new connections

** Build IPHA as an Axio supportive group brand & publisher

SOCIAL MEDIA 3: LEAD GENERATION
- Connecting with all PTs /Chiros, Orthos/ Rehab pros,/ Alt Care
- Meet Pain Associations

- Outreach, introduce and make new connections + Followup

VENDOR SUPPORT
- Website design/development / content / hosting
- Legal (Alan)

WEB
1) new and improved forms look and feel
2) collage of patient testimonials
3) patient log in
4) high security
5) Revamp biobelt page to look like brochure (attached)
6) medical and scientific advisory
7) bio of Philip and other Axio folks
8) Slider 5 images

 

LEGAL:
1) General Advisement
2) FDA approvals/ conf.
3) Patents and Trademarks
4) Investor/Partnership liaison work
5) Auto Ins. Claims  (restrictions)
6) Disclaimers, contract proofing etc

CONTENT PRODUCTION
- Write Bio, Articles, Press News piece, Video prototype
- Graphic/Photos

 

REPUTATION / PUBLIC RELATIONS
- Platform: public good
- Promote: PHIL as medical science and builder
- Revise style of presenting testimonials
- Platform: Pain education
- Build up PM in the NEWS

 

20 GROUPS JOINED TOTAL

 
Integrative Pain Healers' Alliance   
47 members
The Traumatic Brain Injury R&D Network   6,043 members
6,043 members
American Soc of Regional Anesthesia and Pain Medicine (ASRA)
5,442 members
Traumatic Brain Injury Support Group    
894 members
Spinal Cord Injury   
510 members
Healthcare Executives Network (HExN)   
379,852 members
Functional Electrical Stimulation (FES)   
992 members
BrainLine.org  
4,494 members
Rehabilitation Medicine   
32,847 members
Chronic Pain Management Support
12,936 members
Academy of Integrative Pain Management 
1,557 members
Neurorehabilitation  
40,473 members
SIP - “Societal Impact of Pain”   
6,944 members
ACRM Spinal Cord Injury ISIG  
75 members
Orthopaedic  Physical Therapy   
42,075 members
Pain Management Grp.
376 members
O&P Professionals 
4,492 members
National MS Society  
6,603 members
Silicon Valley Venture Community   23,817 members

 

LG is your official Lead Generator


Main Objective Role:
LEAD GENERATOR

Aka:

- Relationship Marketing
- Partnership Maker
- Strategic Alliances
- B2B Networker / Connector
- Headhunter
- Referral Search
- “Positioner / Penetrator”
- Public Relations / Reputation builder

Relationships are EVERYTHING in business, and winning TRUSTED PARTNERSHIPS can help build and expand any business.

  • Builder of consumer interest (concept & production)
  • Headhunter for new prospects for business contacts
  • Research new territories / ground coverage
  • Research on current trends
  • Research on client’s successful targets
  • Planner on conversion of market(s)
  • Producer of assets for communication
  • Recruiter of allies / partners
  • Set up GROUPS
  • Join GROUPS & ASSOCIATIONS
  • Introduce & update company news to existing leads
  • Acquire REFERRALS VIA NETWORKING

 

  • Update and boost client’s REPUTATION
  • Make client SOCIALLY RELEVANT
  • Create a constant BUZZ machine
  • Create streamlined CAMPAIGNS for deployment
  • Strategically Deploy (schedule) campaigns

STRATEGIST & RESEARCHER
+ Trend Assessment

PLANNER & CONCEPT LEADER behind all campaigns. This role spearheads all concepts to completion to deployment. Designing a comprehensive plan requires dedicated INDUSTRY RESEARCH, SOURCING, TREND ANALYSIS with a focus on PROBABLE FUTURES (both by the client and other trends)- then custom shaping the right PLAN for the client. 

 

PRODUCER
of Communications Assets
aka: Content Developer
* impressions / branding image
* custom articles
* news releases
* images/graphics
* Socmed ad posts
* custom educational videos
* powerpoints
* constant contact blasts
* intro emails /letter writing

Production of current and relevant communication assets aid in positioning the client as a LEADER publicly.  This translates to their POPULARITY and PUBLIC APPEAL.

2021: Today’s audience is saturated with “buy this” and “be that” and “get this now!” Especially FOR MEDICAL, winning public trust means REMOVING ALL “SALES & MARKETY” theories.  Medical comes with heavy accountability- pitched to a very CYNICAL & UNTRUSTING audience. CONVERSION and RETENTION is the focus when creating the right content.  Use of NOBLE AND SUSTAINABLE information is key; including fact-checked EDUCATIONAL info with proven references and useful, share-worthy content. (TBC)

 

COORDINATOR
of all assets, vendors, project partners & tasks/deployments. 
Aka: Campaign Manager

This vital task combines organizational and strategic mapping skills (with a firm understanding of the custom business development plan) to assemble production to the deployment and TRACKING of all marketing assets and their progress.